INVACARE LAUNCH NEW SCOOTERS WITH A BOLD ‘STYLE IS FOREVER’ CAMPAIGN
The names may be the same but the designs have changed! The new Comet and Orion scooters are unique to Invacare and offer a premium product with additional safety, comfort and reliability. Careful design consideration has been given to the seating, driving position and overall functionality to provide truly safe and reliable scooters, combined with fresh, modern styling and aesthetic appeal.
The company have carried out extensive research and developed a new ergonomic driving position that is far less tiring for the driver than previous scooter models. Packed with advanced technology and safety features like the new steering system for a more responsive control, an intuitive LCD display, and an advanced suspension system for that all important smooth and comfortable drive. All this combined with Deluxe or Premium seating and an extensive range of accessories provides stylish scooters that can be personalised with a range of easy clip-on colour shrouds.
To support the product launch, Invacare has taken a bold new approach to its marketing activities with its ‘Style is Forever’ campaign. This inspirational campaign aims to challenge preconceptions around mobility scooters and celebrates the individual; regardless of age, a person can always have style.
The ‘Style is Forever’ campaign cleverly combines imagery and messages to show the attributes and benefits of the new scooters through the lives of six characters who will be brought to life as the campaign unfolds. With a dedicated microsite that includes a colour configurator, this campaign adds a fresh, new approach to Invacare scooters.
Available in a range of new Classic and Premium colours, there are six models in the range; Orion Metro, Orion Pro, Orion Pro Sport, Comet Pro, Comet Pro Sport, Comet Ultra.
For further details, you can find everything you need know about the scooter range by visiting our dedicated microsite www.invacarescooter.com.
